Numi
Branding Project
Challenge
This project was all about bringing Numi to life—a mattress brand thoughtfully crafted to redefine restful sleep. The challenge was to create a complete brand identity from scratch, including the name, slogan, and visual elements, that would resonate with consumers who value quality and comfort. We needed to position Numi as synonymous with the ideal sleep experience, emphasizing relaxation, serenity, and the importance of rest in modern lifestyles.
Approach
We developed the name “Numi,” encapsulating the essence of serenity and restful sleep. We crafted the slogan “Sweet Dreams” to capture the essence of relaxation and reinforce the brand’s promise. Focusing on sophistication and simplicity, we designed a modern, calming aesthetic for Numi’s brand identity. Every detail was thoughtfully considered to invite consumers to embrace rest as a vital part of their lifestyle. Through this cohesive and elegant branding, we successfully positioned Numi as a symbol of quality and comfort in the market.
Packaging Design
