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Chery
Tiggo 4 Pro Launch
Challenge
Amid shifting consumer spending patterns, we faced the challenge of launching the Chery Tiggo 4 Pro in a way that would effectively capture attention and resonate with our target audience.
Approach
We adopted a fresh strategy focused on social media reels to engage consumers. By leveraging Instagram and other key platforms, we reached a broad audience and created engaging, high-impact content to drive awareness for the newest member of the Chery family.
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