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We set out to introduce the Chery eQ7, an electric vehicle that combines cutting-edge features with sleek design, into a competitive EV market. The goal was to create a campaign that not only highlighted the vehicle’s impressive range and innovative technology but also positioned Chery as a leader in the electric vehicle space. We needed to captivate a tech-savvy audience and make the eQ7 stand out in a rapidly evolving industry.
Tiggo 4 Pro Launch Campaign
Chery
From sleek sedans to electric breakthroughs, Sterling Cooper has powered Chery’s biggest launches with campaigns that go beyond the showroom. Each model rollout—whether for the tech-savvy eQ7, the family-ready Tiggo 8 Pro, or the bold Tiggo 7 Pro—was crafted to connect with Egypt’s evolving drivers. We brought emotion, innovation, and precision to every touchpoint: TVCs, digital, influencer engagement, and immersive experiences. Together, these launches didn’t just introduce new cars—they redefined what Chery means to the market.
Tiggo 7 Launch Campaign
Amid shifting consumer spending patterns, we launched the Chery Tiggo 4 Pro with a fresh, social-first strategy—focusing on dynamic Instagram reels and high-impact content to capture attention, resonate with our audience, and drive widespread awareness for the newest addition to the Chery lineup.
eQ7 Launch Campaign
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