Lamar
Back to School Campaign
Challenge
We were entrusted with creating an engaging and visually appealing back-to-school campaign to maximize sales and stakeholder engagement during this pivotal season. The project needed to stand out in a competitive market by effectively communicating both the exclusivity of our limited-time offers and the affordability of our high-quality products.
Approach
We crafted a strong and impactful campaign by focusing on two key visual directions. Through strategic design and compelling messaging, we successfully integrated these visuals across outdoor billboards, engaging social media posts, compelling radio scripts, and targeted BTL initiatives. As a result, we connected with our target audience and boosted sales during the back-to-school season.
