Case Study: Reviving Panda Cheese

Challenge

A decade off-air left Panda’s once-iconic mascot remembered as scary, not scrumptious. We had to reboot the legend and move cheese off the shelf without losing the beloved slogan.

Revitalize

By pairing nostalgic film spoofs with beloved comedian Mohamed Sallam and subtly showcasing Panda Cheese’s firmness, spreadability, and protein boost, the campaign delivered authentic cultural appeal while spotlighting product benefits—making it an instant hit.

Relaunch

We developed a multi-channel campaign that features visually captivating scenes inspired by iconic movies, subtly integrating the product. The authentic presence of Mohamed Salam enhanced our storytelling. By emphasizing Panda Cheese’s innovation and quality, we ensured its comeback resonates deeply with the audience.

THE CAMPAIGN:
NEVERY SAY NO TO PANDA

We crafted a strategic multi-channel campaign featuring Mohamed Salam, weaving iconic movie-inspired scenes that subtly showcased the product’s quality and innovation, creating an emotional, modern connection with audiences.

Our Story in Numbers

We flipped fear into fun, bridging generations and turning a relic into 2024’s must-talk-about brand. Sterling Cooper doesn’t just revive icons—we make them lead again.

Video views

+52M

Interactions & shares

+3M